An independent
software studio.
Engineering depth, design restraint. Modern digital systems for growing businesses — built by one person who designs and ships them.
The studio
ITAI is an independent software studio focused on modern digital systems, automation, and web infrastructure for growing businesses.
The company was founded by Aysun Itai, a full-stack engineer with experience building both public-facing platforms and internal operational systems across modern web technologies, APIs, automation workflows, databases, and scalable frontend architecture.
Approach to work
Rather than approaching projects as “just websites,” ITAI focuses on building systems that solve practical business problems.
Whether that means improving customer experience, reducing repetitive work, streamlining operations, or creating tools that help businesses scale more efficiently.
Capabilities
The studio works across custom web development, AI-assisted workflows, booking systems, dashboards, integrations, and modern frontend engineering — using technologies such as Next.js, TypeScript, React, Node.js, PHP, APIs, and cloud-based infrastructure.
Areas of work
- 01Custom web development
- 02AI-assisted workflows
- 03Booking systems
- 04Dashboards
- 05Integrations
- 06Modern frontend engineering
Stack
- Next.js
- TypeScript
- React
- Node.js
- PHP
- APIs
- Cloud infrastructure
What makes the work different is the balance between engineering depth and design restraint.
Approach
Every project is approached with a strong emphasis on clarity, performance, usability, and long-term maintainability. The goal is not to overload products with unnecessary complexity, but to create systems that feel modern, fast, intuitive, and dependable.
- 01
Clarity
Interfaces that make their job obvious — no decoration that doesn't serve the user.
- 02
Performance
Fast everywhere by default, with budgets enforced from the first commit.
- 03
Usability
Built to be picked up and used immediately — by everyone on the team, not just the experts.
- 04
Maintainability
Code that reads like a memo to your future self — well-typed, documented, and tested.
Why ITAI
Many businesses today operate with disconnected tools, manual processes, and outdated digital experiences.
ITAI helps bridge that gap by designing systems that feel cohesive — technically solid underneath while remaining simple and elegant for the people using them.
Studio model
The studio intentionally remains small and focused.
That allows for direct collaboration, faster execution, and a more thoughtful level of attention throughout the process. Instead of layers of management and outsourcing, clients work directly with the person designing and building the system.
The work
The work spans a range of industries and project types — from modern business websites and client acquisition flows to automation infrastructure and custom internal platforms.
- Modern business websites
- Client acquisition flows
- Automation infrastructure
- Custom internal platforms
ITAI is about building digital systems with clarity, purpose, and strong technical foundations.
— Aysun Itai, founder
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